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OUR SPONSORS Sponsor support opens doors for us and keeps us viable. Without their support, the cost of training and event participation will have to be borne by individual players. Sponsorship for a sport with comparably less media exposure is never easy. With a limited pool of sponsors from 'directly related' industries, our marketing strategy targets organizations not directly related to the cue sports. Our marketing package emphasizes player development and our medium term plan (currently in the initial stages of implementation) includes reaching out to young people in reformatory institutions such as the Andrew and Grace Home. In these institutions, we will strive to promote the cue sports as part of the reformatory programme for these young people. Our sponsors have endorsed the concept of player development, therefore, tournament victories will be something we will always work hard and strive for, but will often be considered a bonus. Venue sponsors for certain events (e.g. location sponsors for team events) may vary, but our main support in 2004 comes from:
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